Posts Tagged ‘Rachel Zoe

26
Aug
09

Rachel Zoe: More Than Fashion

For over a decade now, the 37 year old stylist to the stars, Rachel Zoe, has built her reputation on being the best, most fashionable and chic, and go to figure in fashion. That was her brand, but now she is ready to go beyond just being the woman that puts the clothes on the brand, but a full blown brand. Equipped with jewelry, candles, bedding, books, you name it:

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“That’s the goal. A couple of years ago I thought to myself that I wanted to build a whole lifestyle brand and really educate people that anyone can have style. You don’t need a lot of money,” Zoe says. “I want to be really particular about what I put out, what message, so I don’t intimidate people. I love the challenge.”

Working with stars like Jennifer Garner, Anne Hathaway and Joy Bryant was not in vain. This fashion guru knows her stuff! So with a brand underway, who wouldn’t invest? But don’t get intimidated┬áby her Cartier rings, and Birkin bags, you won’t have to give your whole life savings to get in on the lifestyle. She says of her recent effort, a reasonably priced jewelry line that will be sold on QVC:

“Everything just about is under $100,” she says. “It’s big, chunky necklaces, big rings. A lot of glamour for not a lot of money. “

But don’t think she’ll let go of her first true love, she will always be a saviour┬áto her clients and connoisseur of style:

“I want to give people a lifestyle. I don’t want to (just) give them great jewelry or a great vest,” Zoe says. “Candles, bedding, pillows, books, whatever it is. I want to do everything. But I won’t let go of styling, either.” And if her clients call upon her “I’d be there in an hour, no matter what,” Zoe says. “I said two years ago I wouldn’t be a stylist anymore, and I actually increased it. I have a huge emotional attachment to what I do. It’s what made me what I am.”