Rachel Zoe: More Than Fashion

For over a decade now, the 37 year old stylist to the stars, Rachel Zoe, has built her reputation on being the best, most fashionable and chic, and go to figure in fashion. That was her brand, but now she is ready to go beyond just being the woman that puts the clothes on the brand, but a full blown brand. Equipped with jewelry, candles, bedding, books, you name it:


“That’s the goal. A couple of years ago I thought to myself that I wanted to build a whole lifestyle brand and really educate people that anyone can have style. You don’t need a lot of money,” Zoe says. “I want to be really particular about what I put out, what message, so I don’t intimidate people. I love the challenge.”

Working with stars like Jennifer Garner, Anne Hathaway and Joy Bryant was not in vain. This fashion guru knows her stuff! So with a brand underway, who wouldn’t invest? But don’t get intimidated by her Cartier rings, and Birkin bags, you won’t have to give your whole life savings to get in on the lifestyle. She says of her recent effort, a reasonably priced jewelry line that will be sold on QVC:

“Everything just about is under $100,” she says. “It’s big, chunky necklaces, big rings. A lot of glamour for not a lot of money. “

But don’t think she’ll let go of her first true love, she will always be a saviour to her clients and connoisseur of style:

“I want to give people a lifestyle. I don’t want to (just) give them great jewelry or a great vest,” Zoe says. “Candles, bedding, pillows, books, whatever it is. I want to do everything. But I won’t let go of styling, either.” And if her clients call upon her “I’d be there in an hour, no matter what,” Zoe says. “I said two years ago I wouldn’t be a stylist anymore, and I actually increased it. I have a huge emotional attachment to what I do. It’s what made me what I am.”


2 Responses to “Rachel Zoe: More Than Fashion”

  1. 1 Clare
    August 26, 2009 at 12:12 PM

    oh, i love Rachel Zoe! I am so happy to see her succeed!

  2. November 16, 2012 at 5:57 AM

    I hardly leave a response, however i did some searching and wound
    up here Rachel Zoe: More Than Fashion The Fashion Mogul.
    And I actually do have some questions for you if you usually do not mind.

    Could it be just me or does it give the impression
    like some of these remarks appear as if they are coming from brain dead visitors?

    😛 And, if you are posting on additional sites, I’d like to follow anything new you have to post. Could you make a list of the complete urls of your communal sites like your Facebook page, twitter feed, or linkedin profile?

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